Past Course

6 hours total | 4 lessons | Starts February 5, 2024

How to Build a Social Media Brand

Social media is one of the most powerful communication tools ever created. Learn how to master it. It’s never been easier to get your ideas out into the world. No...

Social media is one of the most powerful communication tools ever created. Learn how to master it.

It’s never been easier to get your ideas out into the world. No king or emperor of centuries past could speak to as many people as you can through social media today. Yet, in another sense, it’s also never been harder to get your ideas across: Everyone is on social media, so how do you cut through the noise?

It doesn’t require any special credentials or connections, nor fancy equipment or studio time. Whether you’re a PhD or a high school dropout, a bestselling author or a stay-at-home mom, you can reach the people you want to reach, help shape the conversations of the day, engage with your heroes, find mentors, clients, and friends—all without gatekeepers, and largely for free.

All you need is an internet connection and the knowledge to leverage certain technologies—which is what this course will teach you.

You’ll learn how to:

  • Choose a social media platform that suits your needs and voice
  • Define your niche
  • Write and speak to “stop the scroll”
  • Understand and leverage platform algorithms
  • Create content that goes viral
  • Build an audience and a community of true fans
  • Use social media to level up in life

Stop merely lurking around the edges of the conversations that interest you. Learn how to get involved and shape the world with your voice, your values—and have fun doing it.

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Meet Your Instructor

Hannah Frankman

Hannah Frankman

Hannah Frankman is a career coach, writer, and speaker who cut her teeth in the startup world. She’s spent the past four years at Praxis, a college alternative that helps people start careers without degrees, where she began as an intern, advanced to program manager, and now works as the job support advisor.

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